Behind the Brand

In 2023 mine and my girlfriend’s relationship with green spiraled out of control. Something we loved doing had turned into something we resented.  we just couldn’t stop and life had become a blur. Breaking the habit seemed impossible.

Stuck in a rut, we decided to quit our jobs and spend a year travelling by bicycle across South East Asia; travelling through countries with some of the strictest anti-green laws in the world.

Overnight it became impossible to smoke green…and somehow it was easy.  What we didn’t expect were our cravings for tobacco & vapes.

It became clear that our cravings were not for green, but instead for nicotine.

I realised that there must be others across the country experiencing the same issue without even realising the root cause.

This new awareness was what inspired me to start Moderate to help encourage others to take control of their impulsive habits. 

I hope you love our products as much as we do.